Have a project in mind? Need clarity on how we can support your business growth? Our team is ready to understand your needs and move things forward with you.
Have questions? We‘re here to help reach out!
hello@applift.xyzNeed assistance? We‘re just a call away!
+234 701 393 0157
We often frame innovation as finding new ways to do things and finding new solutions to familiar problems. With all the frailties of that definition, it helps to put in perspective the basic facts around making innovation work: the demand for a better way, and the way to meet that demand.
However, problems appear in many ways and at many times affecting different people. But not every problem will be solved. Really, not every problem can be solved and not every problem is worth solving. Likewise, not every solution is fit to solve a particular problem and not every solution will survive the potent judge being the market. Nonetheless, a bet has to be placed, and solutions have to be built.
The failure rate for these solutions, however, paints a stark picture. You've probably heard it here and there. Roughly one in five new businesses closes within its first year, and about half are gone within five. We’re not here to bore you with the numbers. But we are here as Applift Intelligence to slim the chances of a business falling into that category and we do so with data: knowledge of the market, of the competition, of the economic landscape, the failure modes. Data that guides decisions and gives your business an edge and a strong case before the same judge, the market.
We do this through quantitative and qualitative research into your market, and keeping abreast of everything happening across markets to give nuanced, valuable opinions and insights on how to go about building and approaching different dilemmas at different stages in your business.
To build is human, to know whether to build, and when and when not to is divine. That is the stance we are taking. And we are inviting you to take that stance with us.
Read from us on The Signal on Substack. Subscribe below to stay informed. And see how we can help you at https://applift.xyz/intelligent
React to this post
Applift Intelligence
Research reports, market insights, and strategic intelligence — delivered when it drops.
Loading comments…